WE REPRESENT AND MOBILIZE CONSUMERS DIRECTLY
3TEC connects consumer needs to business and policy makers. We ensure that consumers are free to choose sustainable technologies by supporting policies that promote innovation. We’ll leverage our trusted network to exclusively support this campaign, unlike a traditional PR shop that juggles a host of clients, diluting the impact of any single campaign.
OUR PRIMARY CONSUMER-DECISION MAKING RESEARCH INFORMS OUR MESSAGINING, LEGISLATIVE STRATEGY AND MEDIA APPROACH
We are establishing and validating consumer decision-making models based on bottom-up, demand-side primary research. We are developing internal and external analytics to track our impact, consumer attitudes, and changes in behavior over time.
WE LEVERAGE MEDIA COVERAGE TO REFLECT CONSUMER NEEDS AND INFLUENCE KEY DECISION MAKERS.
We are leveraging a network of third party validators to promote consumer interests and provide guidance to legislators and regulators. This includes constituents, elected officials, editorial boards, local TV commentators, celebrities, business leaders and interest groups. We are creating and implementing an Op-Ed calendar using news hooks to amplify the consumer voice on emerging tech policy and legislation.
WE BRIDGE THE PARTISAN GAP
We are building strong alliances on both sides of the aisle, and across the ideological spectrum. Engaging free market libertarians, progressive organizations, environmental groups and industry players.
Putting consumers at the forefront of decision making on a driverless car future.
Ensuring consumers have direct access to new mobility technologies.
Standing with consumers on their right to choose efficient and affordable energy choices.
Help support Consumer Choice today!
Our Team & Advisors
Christine Olivia Yuan
Shelly Kapoor Collins
In the News
X-Lab Director, Sascha Meinrath and 3TEC Founder, Georgeta Dragoiu writing in the Christian Science Monitor.
3TEC is asking consumers how they feel about driverless cars. As autonomous driving technology advances, we make sure consumers are part of the policy-making process. Voice your opinion by joining us for a 35min interview; coffee is on us!
3TEC Advisor Prof. Daniel Crane in the Virginia Pilot.
3TEC Advisor Justin Talbot-Zorn in the Detroit Free Press.
3TEC Advisor Justin Talbot-Zorn in The Washington Post.
3TEC Founder Roey Rosenblith in the Sun Sentinel.
3TEC Founder Georgeta Dragoiu in the Texas Tribune.