ADVOCATING FOR CONSUMER NEEDS, IMPROVING POLICY & BUSINESS

About 3TEC

3TEC gives voice to American consumers. We mobilize Americans to advocate for laws and regulations that promote choice on new technologies like driverless cars, direct auto sales and third-party solar.

WE REPRESENT AND MOBILIZE CONSUMERS DIRECTLY

3TEC connects consumer needs to business and policy makers. We ensure that consumers are free to choose sustainable technologies by supporting policies that promote innovation. We’ll leverage our trusted network to exclusively support this campaign, unlike a traditional PR shop that juggles a host of clients, diluting the impact of any single campaign.

OUR PRIMARY CONSUMER-DECISION MAKING RESEARCH INFORMS OUR MESSAGINING, LEGISLATIVE STRATEGY AND MEDIA APPROACH

We are establishing and validating consumer decision-making models based on bottom-up, demand-side primary research. We are developing internal and external analytics to track our impact, consumer attitudes, and changes in behavior over time.

WE LEVERAGE MEDIA COVERAGE TO REFLECT CONSUMER NEEDS AND INFLUENCE KEY DECISION MAKERS.

We are leveraging a network of third party validators to promote consumer interests and provide guidance to legislators and regulators. This includes constituents, elected officials, editorial boards, local TV commentators, celebrities, business leaders and interest groups. We are creating and implementing an Op-Ed calendar using news hooks to amplify the consumer voice on emerging tech policy and legislation.

WE BRIDGE THE PARTISAN GAP

We are building strong alliances on both sides of the aisle, and across the ideological spectrum. Engaging free market libertarians, progressive organizations, environmental groups and industry players.

Our Campaigns

AUTONOMOUS VEHICLES

Putting consumers at the forefront of decision making on a driverless car future.

Direct Sales

Ensuring consumers have direct access to new mobility technologies.

Solar Choice

Standing with consumers on their right to choose efficient and affordable energy choices.

Donate

Help support Consumer Choice today!

Our Team & Advisors

We are a dynamic and growing team that includes technical experts, policy wonks, strategic communications advisors, professors, researchers and grassroots campaign leaders. We have quickly built an exceptional team with the passion, skill sets and creativity to match the challenges faced by consumers when choosing innovations in transportation, infrastructure and energy.
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GEORGETA DRAGOIU

Founder
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David Slavick

Strategic Operations Director
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STEVEN MERCADO

Creative Advisor
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KEVIN GABBARD

Consumer Research Director
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Justin Talbot-Zorn

Communications Advisor
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Eric Cahill

Advisor
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Paul Hamill

Advisor
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Christine Olivia Yuan

Advisor
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Daniel Crane

Advisor
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Shelly Kapoor Collins

Advisor
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Mark Devito

Advisor

In the News

Our Latest Earned Media & Research

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